Mission LiFE

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The word is LiFE which means Lifestyle for Environment.
Today, there is a need for all of us to come together and take Lifestyle for Environment (LiFE) forward as a campaign.
This can become a mass movement towards an environmentally conscious lifestyle. The PM of India launches Mission Life

Why Mission LiFE?

According to NASA, atmospheric carbon dioxide has never been more than 300 parts per million in the last 800,000 years. Today, it is creeping up to 420 ppm.
Ice sheets across the Himalayas have shrunk 10 times faster in the past 4 decades than in the last 7 centuries.
Global sea levels are predicted to rise between 2 and 6 feet by 2100, according to NASA’s satellite data.
According to Swiss Re, the global economy could lose up to 18% of GDP by 2050 if no climate action is taken.

Mission LiFE: Individual Action

If you want to change the world, start with yourself. Responsible individual climate action is the key to safeguarding our collective future. India’s per capita carbon footprint is 60% lower than the global average. This is because our lifestyle is still rooted in sustainable traditional practices. In fact, sustainability has always been a part of our tradition, culture and values.

Annually, approximately 500 billion plastic bags are used worldwide. More than one million bags are used every minute. A plastic bag has an average “working life” of 15 minutes.
An average global person wastes 2.5 liters of water in a day, in brushing, bathing, utensils, laundry, etc.
Turning off lights, ACs and heaters when not in use can save up to 282 kilowatts of energy per day
30 minutes of idling at traffic signals wastes nearly 1 liter of fuel.

Mission LiFE: India’s Climate-Friendly Approaches

India has demonstrated leadership in unique individual-led programs to address climate change, such as Swachh Bharat Mission, GOBARdhan Scheme and ‘Give It Up’ Campaign.
The Government of India launched ‘Catch the Rain’ campaign to nudge states for creating rainwater harvesting structures with the active participation of people
For centuries, Indian civilizations have practiced and led sustainable lifestyles.
Eco-friendly habits are decoded in our culture.
India’s per capita CO2 emissions are 1.8 tonnes, significantly lower than the global average of 4.5 tonnes.

Mission LiFE: Global Climate-Friendly Approaches

Japan’s FUROSHIKI

A Square shaped Japanese traditional wrapping cloth that is eco friendly and used for wrapping gift around 710 BC

Morocco’s ASTOUR saving fruit trees in home gardens

Astour is a word referring to the practice of building small circular or square enclosures with stones or branches in order to protect fruit trees in home gardens. Astour provides shade for vegetation and increases soil humidity, in extremely hot climates.

Use of alternative Energy in India

Sun-drying of clothes and hand washing dishes reduces the need of energy-intensive driers and dish-washers, respectively.

Netherlands’ bikes are fighting against pollution

The Netherlands has more bicycles per capita than any other country in the world.
The country has 33,000km dedicated to cycling infrastructure, which makes it easy for cycling thus promoting further uptake of sustainable transportation.

USA’s OPOWER reducing energy consumption

Opower sends home energy reports ( HERs ), which compare the energy consumption of the households with similar households.
Households receiving HER’s have saved about 11 billion kilowatts of energy since 2007.

Use of Bio-degradable Utensils

Street food and public joints continue to serve food in plant-based biodegradable utensils (Sal tree leaves) and tea in clay pots (Kulhad)

Indian Household Practice: Recycle and Reuse

Indian households store and reuse bags, bottles, jars and other items.
Old clothes are often repurposed, for example, old sarees are sewn together as beautiful quilts. Rugs are made from old blankets, doormats from jute sacks, etc

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