Shoonya Campaign
The shoonya campaign is related to zero pollution mobility promotes the use of EVs for urban. This campaign is administrated by NITI Aayog and RMI in partnership with leading industry players.The meaning of shoonya is zero in the Sanskrit language.
Logo of shoonya
- The logo of shoonya is given below.
Why shoonya?
- The commercial passenger vehicle is expected to increase 5X by 2050.
- As the combustion engine vehicles are expensive, polluting and unhealthy, zero emission electric vehicles improve quality with comparable lower cost.
Component of shoonya campaign
Corporate branding programme
- It is efforts made by industry partners to promote vehicle electrification.
- Under this programme, rides and deliveries carried out in EVs are branded through shoonya logo.
Consumer Awareness Drive
- To aware consumer to highlight environment benefits of EV adoption.
- The campaign build awareness among people for zero pollution, solidifying shoonya as slogan across household in India.
Resources toolkit
It provides online tools for consumers to assess cost and impacts of EV vehicle adoption. It includes
- Tracking dashboard that shares the progress and impact of the campaign to the date.
- Calculator shows cost and emissions comparison between EVs and petrol, diesel and CNG.
Website
You may also like to read these articles also: